Overview: Investigated the integration of data analytics in digital marketing to drive business growth.
Real-life development of marketing strategy for Jell-O's new edible toy product. Gathered data by conducting surveys, transformed into visualizations to better understand the market demand and proposed a thorough marketing stratrgy for successful launch of Jell-O.
Objective: Evaluate how big organizations manage innovations while maintaining product portfolio business
Insights: Delved into Dropbox, through a lens of disruptive innovation theory. How dropbox brough a revolution in the cloud space and why it proved to be a disruptive business.
Objective: Evaluated the components of Porter's Competitive Forces and Porter's Value Chain model.
Insights: Delved into Zomato's market impact, providing detailed insights and individualized recommendations based on a competitive strategy perspective.
Objective:Analyze why BlackBerry lost its smartphone market dominance and explore more effective strategic responses.
Insights:BlackBerry’s slow transition to touchscreens and weak app ecosystem allowed Apple and Android to redefine market expectations and seize market share.
Its enterprise-only focus and complacency led to missed consumer trends, causing rapid revenue and relevance decline after 2011.
A two-phase pivot, quickly adopting touchscreen/app platforms, then focusing on software and security for enterprise, could have prolonged brand strength and ensured long-term survival.